Series 3 Launch: Hyper-personalisation with Bertie Tonks

Series three of the HR Most Influential podcast has launched, with 2023's #1 practitioner Bertie Tonks in the hot seat.

Does your phone ever show you adverts for things you hadn't even realised you wanted?
Hyper-personalisation may not be new to customer experience teams, but has only recently broken onto the people profession scene.
To explore the phenomenon, HR magazine editor Jo Gallacher sits down with Bertie Tonks, chief people officer of Collinson Group.
Tonks delves into his own efforts at introducing a hyper-personalised approach to the people profession, covering its application to wellbeing, benefits, engagement and much more...

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All episodes are available at

Enjoyed the episode? Listen back to series two now: