"Showing vulnerability builds authentic content," Hazlehurst explained, speaking at the HR Tech World Congress in Paris. "So if I were you I'd admit it when things go wrong, and show everyone how you're working to make it right."
Hazlehurst also talked about how technology is shaping human behaviour. "According to Google as of next year 40% of searches will be conducted via voice," he said. "My son, who is 10, can play a game in an online conference call with his mates.
"So look at your technology. If a page on your website takes longer than three seconds to load you lose 40% of your audience right away. If it takes four seconds you lose 60%. Have you thought about how your site looks to someone using a mobile device? Make it easier to use, with clearer signposting. Think about who the people are using the site, and get on their wavelength.
"The human brain seeks out facts and figures to confirm it is making the right choice. So you've got to try to make those facts interesting."
Hazlehurst also stressed the importance of providing a good candidate experience. "Did you know 9% of people who go through Pepsi's recruitment scheme never buy another Pepsi product again? Or that 11% who go through Virgin Media rip out their boxes at home? People may forget what you did, but they never forget how you made them feel."