No matter your role in a business, what you do matters. A supportive workplace culture isn’t built on expensive perks, it’s about creating an environment where people feel valued, respected, safe and empowered. Small, thoughtful actions can make a world of difference, demonstrating that care is not about how much you spend but about the intention and effort behind it.
The power of small actions
Care, kindness and a sense of unwavering support shouldn’t be luxuries. Some of the most effective ways to build a culture of care are simple and low-cost, rooted in open communication and human connection.
Read more: Build a kind culture (not a nice one)
Take our bi-weekly coffee mornings, for example. These informal gatherings give our community a chance to connect, check in, and share their thoughts in a supportive and non-judgemental environment. A few biscuits and a drink are a small cost compared to the sense of connection and belonging they foster. A quick chat over coffee can serve as a powerful reminder that employees are not alone, and that they are part of a team that genuinely cares about their wellbeing.
Beyond casual moments of connection, affinity groups also play a powerful role in fostering a culture of care. Providing spaces where employees with shared identities, interests or experiences can connect creates a sense of belonging and psychological safety. Whether it's a working parents’ group or an LGBTQ+ community, groups enable employees to connect with others who understand their unique challenges and perspectives. Affinity groups empower employees to bring their whole selves to work, knowing that they have a supportive community behind them.
Investing in care
While some initiatives do require financial investment, many are more affordable than expected and deliver significant returns in terms of employee satisfaction and overall business performance.
Read more: What benefits do your employees really care about?
Investing in mental health first aid training is one effective way to empower employees to support the mental wellbeing of their colleagues. This accredited training helps build a culture of wraparound care, where people know that they can turn to one another for support. The cost of training is small compared to the long-term benefits, which not only impacts peers and colleagues but also extends to family and friends: the knowledge gained often goes beyond the workplace and into the home.
Further examples that may require some small investment include the little touches that create big feelings of care, from free hot lunches, healthy snacks, running yoga sessions, having a dedicated zen space in the office, daily recognition for a job well done and even the senior management team making brew rounds for busy colleagues.
Fostering a culture of care is an ongoing process that demands continuous effort, active listening, and a willingness to grow and adapt. It takes time to embed these values effectively, and ensure they are implemented thoughtfully and with the care they deserve.
Read more: How to be a more humane business leader
When businesses prioritise care, they do more than build a strong culture, they create a community where everyone can thrive. That not only leads to long-term business success, but also creates a workplace where people feel truly valued, supported, and inspired to bring their best selves to work every day.
By Victoria Wilson, chief people officer at Travel Counsellors
