Nike accelerates its recruitment and talent strategy in Asia

Nike Sports China has implemented new technology to upgrade its recruitment strategy across the Greater China and Asia region.

In the first phase of the Lumesse TalentLink implementation, a team of 11 recruiters in China and over 15 agencies will work with an automated, SaaS-based recruitment system to better screen, select and manage a large volume of applications through a highly standardised recruitment workflow.

With better information transparency and standardised reporting, it is hoped the system will also help pull together recruitment activity across the wider Asia region.

Rishi Dadlani, talent acquisition sourcing manager, Greater China of Nike, said: "Demand for the best candidates, which far exceeds supply, is becoming a serious problem in recruitment management in China. Our recruiting processes have been working well in recent years, but now with aggressive market growth plans in place, our recruiters absolutely need to deal with and manage a higher and more effective workload.

"Only with a best-fit talent acquisition solution will we be able to streamline workflow and improve a process which is driven by an exploding market. Our hiring/screening/candidate management processes, especially in China, needs to be robust, scalable and sustainable."

As the one of the world's best known sports brands, Nike's talent acquisition team plans to leverage its phenomenal consumer branding into talent acquisition. The strategy is centred on connecting Lumesse TalentLink to Nike external and internal career sites for a much better and richer candidate experience in the direct application process.

Dadlani added: "While job-boards is certainly a channel that has been around for a long time, we don't particularly focus on it. We have an excellent toolkit, coupled with the strength of our consumer brand, and our dream is to convert all our consumers into potential candidates.

"There are a number of social media platforms/networks we will certainly leverage to market our employment brand. Through these channels we will build and engage talent communities and eventually stimulate direct applications."

Nike employs more than 33,000 people globally, including more than 5,500 at its worldwide headquarters in Beaverton, Oregon. Nike sells products in more than 180 countries around the globe.