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GlaxoSmithKline enhances recruitment and talent strategy for Chinese growth

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GlaxoSmithKline (GSK) has launched global recruitment technology to support its shared HR-service team building its Greater China talent acquisition strategy, working with Lumesse.

The GSK talent acquisition team has a strategic goal to transform its recruitment processes to enable it to build a robust talent pipeline. Current market growth has driven over 2,000 hires for GSK across Beijing, Shanghai, Guangzhou, Tianjing and Hong Kong within the last year.

As part of the GSK global recruitment solution implementation, the Lumesse China team took just three months in early 2011 to implement Lumesse TalentLink solutions locally in a project that that included system tests and user training.

Lumesse TalentLink now supports 18 recruiters, more than 10 HR business partners and 10 agencies across the Greater China region.

Blake Cai, recruitment & HRIS manager, HR Shared Services, GSK Greater China, said: "To allow us to manage the China market the evolution of the HR team into a shared-service unit pairs up recruiters with business managers as close partners. Meanwhile we are conscious that this model has to be balanced with stronger centralisation across cities to drive efficiency."

Since staff referral is an important hiring channel in the pharmaceutical industry, the GSK team makes creative use of the platform to publicise job advertisements among existing staff.

The platform is also connected to the two largest job-boards in China, 51jobs and Zhaopin, to effectively manage job applications through this channel. The scalability and flexibility of the platform has also enabled GSK to offer a better candidate experience in the application process for the large number of applications it receives.

Cai added: "Our recruiters have always been professional and productive, but they needed to change as our business expands rapidly. What worked in the past with isolated spreadsheets will now be replaced with a single, regionally-shared talent acquisition platform that provides better information transparency and standardised workflows. We believe that the better data integrity, accuracy, and analytical reports that have come after the change have genuinely improved the shared-service team's working lead time, cost, and service delivery and made it a better partner with the GSK business."

Headquartered in the UK, GSK is a global organisation with offices in over 100 countries, employing 96,500 people. Over 13,000 people work in our research teams to discover new medicines, with major research centres in the UK, USA, Belgium and China.