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Edenred enhances global recruitment strategy and employer brand through online portal


Edenred is poised to strengthen its global recruitment by improving its monitoring and analysis and develop its brand using an online portal.

With a presence in 40 countries, Edenred creates and develops solutions to facilitate the lives of employees and improve organisational effectiveness. Nearly 35 million people use the cards and services offered by Edenred, including employee benefits, motivation and rewards. Edenred, a public company since July 2010, employs 6,100 staff, about half of them in Europe.

The new recruitment system, provided by talent management company Lumesse, is available in English and French on the Edenred website and available to employees of Edenred from its intranet.

Spanish, Italian and Portuguese versions are also are underway to ensure optimal application monitoring and candidate targeting. As part of this project, Lumesse has allowed Edenred to meet two main objectives. Firstly improving the monitoring and analysis of recruitment - including identifying the most effective recruitment channels through indicators and dashboards, analysing the cost and time of different hiring methods, reducing recruiting time by automating low value-added tasks, and better managing the entire recruitment process from initial requirement through to candidate selection, management interviews and offers.

Secondly developing the Edenred employer brand through a 'careers space' adapted to different populations (students, graduates, experienced candidates, and seniors), strengthening its appeal and developing a competitive advantage in the market, and diversifying the means of sourcing and attracting candidates. Philippe Maurette, director general of HR at Edenred, said: "We are always looking for the skills, both internally and externally, that will help us strengthen our relationships with our stakeholders, including businesses, affiliates, service beneficiaries or the government. The acquisition of these skills depends in part on Lumesse Talent Acquisition, which will allow us to optimise our international recruitment process internally and externally."