This includes a £22 million investment that will see over 50s, including those thinking about retirement, get more one to one help at job centres.
Job centres will also offer mid-life MOT's, helping over 50s understand their finances and skills so they can make informed decisions on how to spend the rest of their working lives.
Utilising older workers:
Designated 50 Plus Champions will also be deployed across the UK to work with local employers and see how workplaces could benefit from using older talent.
Speaking to HR magazine, she said: "Age should be no barrier to opportunity and an age-inclusive culture is critical to the future success of our economy and communities. People over 50 now represent the fastest growing population of Aviva’s workforce, which reflects wider society.
"This group can bring fantastic knowledge and life experience to organisations and we hope the government's package of measures helps people over 50 to enter and stay in work."
UK minister for employment Mims Davies said that workers over 50s are an asset to the UK.
She said: "Older workers are a huge asset to this country, and there are currently more than 400,000 over 50s in roles than before the pandemic.
"We’re increasing funding and support at every step of their journey up the career ladder, ensuring everyone gets the support they need to get into work, progress and use their experience to boost their earnings and plan for a better future.
"Helping people find the security of a stable income, through a job they can take pride in, is also one of the best ways for people to support their families during these challenging times."
More information on the government's support for over 50s can be found here.