The library and research institution hopes to attract and retain staff for a variety of roles including IT, finance and marketing. The new website highlights the organisation as home to world-class collections and a leader in cutting-edge innovation and technology.
The site includes a new interactive fact-finder so potential employees can search what really interests them in a career.
Mary Canavan, HR director at the British Library, said: "There is a vast range of roles on offer at the British Library and sometimes navigating opportunities can be a complex process. Our research has found that we required an updated employer brand proposition to attract future candidates and part of this work was to re-emphasise our offer to candidates and staff through a renewed website.
"The aim of this new portal is to try and capture for employees, potential and current, all the elements that make the British Library an interesting innovative and unique place to work."
Siân Harrington, editor of HR, is chairing a breakfast briefing on brand engagement featuring Barclaycard and Booz & Company tomorrow at Wolff Olins' head office in London. For more information please contact Inga Howell at Wolff Olins on 020 7551 4685 or inga.howell@wolffolins.com
