HRMI 2022: Tim Pointer, chief people officer, CAA Brand Management

As chief people officer, Pointer is a member of the global executive team of brand management agency CAA Brand Management, leading their people strategy with a team across the Americas, Asia and EMEA.

From 2021 into 2022 Pointer created and led the company’s people strategy, including the integration work required by the business’s acquisition; its growth & expansion into new markets; and global leadership development.  

He has championed the company’s diversity, equity & inclusion programme; its Covid-19 response supporting employees across 30 markets; and a mental health employee assistance provision. 

Pointer joined CAA-GBG in June 2018 from Dixons Carphone, where he was HR director of the connected world services division, working between offices in Kansas and London.  

Previously he was chief people officer of Pentland (Lacoste; Ted Baker; Speedo); and held regional HR director roles at Diesel (EMEA), and liquor joint-venture Maxxium (Asia-Pacific) when he lived and worked in Sydney, Australia, for 5 years. 

Pointer is a chartered fellow of the CIPD and has mentored in the CIPD’s Aspiring HRD programme since 2015. He co-founded the Business Culture Community in 2016 and has been heard on the ‘That HR Podcast’ since 2018.  

He is an FA-qualified football coach and can be found on the touchline directing his St Albans City Youth team most Sunday mornings. 

Recommended reading: 

What to do when leadership fails 

Barty retirement should inspire young workers to chase dreams 

Top HR risks of the next decade and how to handle them 


Tim Pointer ranked 4th on the list of HR Most Influential practitioners in 2022. 

Find the full list of HR Most Influential 2022 practitioners and thinkers here.