HRMI 2021: Tim Pointer, Global Senior Vice President of HR, Global Brands Group


As senior vice-president, people & culture, Pointer is a member of the global executive team of brand management agency CAA-GBG leading their people strategy with a team across the Americas, Asia and EMEA.

He is passionate about accelerating organisational performance by strengthening purpose, building leadership, aligning stakeholder engagement, and enhancing business culture. He leads on the full scope of people matters including organisational development, talent, DEI, business design, learning & development, remuneration, governance, employee performance, employee relations, culture, and behaviours.

Pointer joined CAA-GBG in June 2018 from Dixons Carphone, where he was HR director of the connected world services division, working between offices in Kansas and London. Previously he was chief people officer of Pentland (Lacoste; Ted Baker; Speedo); and held regional HR director roles at Diesel (EMEA), and liquor joint-venture Maxxium (Asia-Pacific) when he lived and worked in Sydney, Australia, for 5 years.

Pointer is a Chartered Fellow of the CIPD and has mentored within the CIPD’s Aspiring HRD programme since 2015; co-founded the Business Culture Community in 2016; and has been heard on the ‘That HR Podcast’ since 2018. He is an FA-qualified football coach and can be found on the touchline directing his St Albans City Youth team most Sunday mornings.


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