The report, Inside The Datavores, looks at the ways intelligent use of data can increase efficiency. The study shows companies that trusted their employees with data and made it more readily available increased their productivity by 12 percentage points.
Nesta creative industries research fellow Juan Mateos-Garcia told HR magazine the benefits are fairly obvious if thought about logically.
“If you need some customer data quickly and one of your employees is able to access it straight away, this is going to save a lot of time,” he said. “If that employee has to go through lots of stringent processes to access it, it is going to waste both their time and the time of the manager who has to facilitate the process.”