In a post on the social media platform X (formerly Twitter), Musk claimed that Farage “doesn’t have what it takes” to lead Reform UK.
This followed Farage publicly disagreeing with Musk’s support for the far-right activist who goes by the name Tommy Robinson.
How should HR professionals respond to critical feedback of their leadership team?
“Senior leaders aren't immune to criticism,” said Simon Jones, HR consultant at Ariadne Associates, speaking to HR magazine. “The key test for HR's response is whether there is any justification for the criticism.
“If there is, and the senior person accepts that there are areas that they can improve in, then appropriate support can be given, just as it would be for any other employee in a similar situation.”
HR leaders should communicate the steps that are being taken to address external concerns, according to Kevin Gaskell, CEO of technology support provider Datasupporthub.com.
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He told HR magazine: “HR must act swiftly, addressing public criticism with transparency and professionalism.
“Acknowledge the feedback, communicate the steps being taken to address concerns, and ensure an open dialogue with employees, to restore trust and credibility.
“Assess leaders objectively by gathering 360-degree feedback, reviewing performance metrics, and analysing alignment with company values and strategy. Leadership should inspire, deliver results and build trust. If gaps persist despite support, replacement may be necessary.”
HR cannot always control how leaders’ roles will be impacted by public criticism, Jones added.
He continued: “However, often these matters go beyond HR's responsibility.
“If public criticism of a leader leads to directors, shareholders or other key stakeholders to lose confidence in an individual then it may be that the HR involvement would be limited to discussion around the terms of a settlement agreement for the leader to leave.”
Responding to Musk’s comment, Farage said in a social media post: “Elon is a remarkable individual but on this I am afraid I disagree.
"My view remains that Tommy Robinson is not right for Reform and I never sell out my principles."
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Musk, who is to head up a new Department of Government Efficiency under US president-elect Donald Trump, has previously expressed support for Reform UK.
In an X post in December, Musk said that Britain “absolutely” needs the party. His father suggested that Musk was prepared to become a UK citizen to donate £80.5 million to the party.
Employers should consider providing support for leaders after they receive criticism, Gaskell noted.
He added: “HR should guide leaders through structured improvement plans, offer coaching, and encourage active listening.
“Foster a culture of accountability and learning. Communicate progress to employees, reinforcing commitment to growth and improvement.
“All feedback should be considered carefully and decisively. The objective is to transform challenges into opportunities for leadership development, strengthen organisational resilience, and safeguard company culture.”
