The new site uses 4MAT's DV3 recruitment website platform and the latest generation in website design and technology in a bid to provide a personalised experience and offer more information and engagement with the company from the offset.
Vacancies are posted to the career website and automatically associated with relevant videos, employee insights, blogs, information, news and similar roles to provide additional information to potential candidates.
Content is personalised to the visitor in a manner normally associated with online retail. Blogs and social media will support RWE npower's ability to attract the passive job seeker.
The website will incorporate search engine optimisation (SEO) to ensure that vacancies appear on search engine results. Vacancies are 'posted' to the career website, which generates advanced vacancy SEO and content is automatically linked based on key criteria, such as job family or role and location.
Adam Templeman, resourcing manager at RWE npower, said: "We want to have much more engagement with potential candidates from the very beginning. This new website allows us to offer more information on both the company and the job roles available, and ultimately gives us more control over the recruitment process.
"We want to have more of a partnership approach with agencies in the future. I know that agencies can add a huge amount of value in recruitment but this step will provide us with a much more efficient way to manage recruitment costs and processes."
RWE npower, an integrated energy company, offers a diverse number of roles across its businesses in power stations, contact centres, offices and customer facing teams, as well as Graduate and Apprentice training schemes.
The site has a modern, seamless integration using LumesseTalentLink Applicant Tracking System (ATS). This provides npower with an improved ATS integration: candidates apply directly into TalentLink without any noticeable change to their experience and it retains all of the benefits of an integrated ATS.
