A trained ethnographer, Sinek has taught graduate-level strategic communications at Columbia University, and asks how leaders can inspire cooperation, trust and change.
He is the author of three best-selling books: Start With Why: How Great Leaders Inspire Everyone to Take Action; Leaders Eat Last: Why Some Teams Pull Together and Others Don’t; and his latest book, Together is Better: A Little Book of Inspiration. His next book, Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team, is due to be released in September 2017.
Sinek’s work has caught the attention of many leaders and organisations, including Disney, JetBlue, MARS, SAP, KPMG, Pfizer, and NBC, among others. He has also shared his ideas at the United Nations, the United States Congress, and with the senior leadership of the US Air Force, Marine Corps, Army and Navy.