· 1 min read · News

Marketers miss out on professional training and development opportunities


Nearly two thirds of marketers have no formal training planned or professional development path in place.

According to Emailvision, in-house marketers are the worst hit, with almost nine out of 10 missing out on professional training opportunities compared with 18% of agency-based practitioners.

Overall, only 45% had access to any kind of training budget, with the vast majority expected to fund their professional development themselves.

Emailvision surveyed of 401 UK marketers in February and found the skills most in demand among the marketing community varied widely between in-house or agency-based staff although strategic planning was a priority for both (48%). New digital skills such as search engine optimisation and social media were top of the list for agency staff while those employed in-house were more likely to look at web programming or desktop publishing.

Nick Gold, regional manager, Northern Europe at Emailvision, said: Despite the economy's fragile state, things are beginning to improve and the business community is quietly optimistic. Most anticipate that growth in the next 12 months will remain flat. Wise companies should be investing now to improve infrastructure and arm staff with essential new skills. Those that don't do this now, and it is clear from our research there are many, will find themselves at a distinct disadvantage and risk losing out to competitors.