Wolstenholme told HR magazine that with 50 sites across London, making organisational values “meaningful for everyone” was a challenge. “[How can you ensure] messages are infused into the frontline,” he said. “The communications bit is important to me.”
He said he had tasked head of organisational effectiveness Rob Jones talent and resourcing director Valerie Todd with improving the project’s internal communications strategy.
The result is a mix of site newspapers, with embedded QR codes to allow people to watch YouTube videos, magazines and ‘all-hands’ briefings. “Every site will see one of the leadership team every few months,” said Jones.
Crossrail has won several awards for its internal communications strategy. “It has been thought through holistically to make sure we know what people are thinking,” said Wolstenholme.