A report on innovation, launched yesterday by change and innovation consultancy Entheo at the European HR Directors Business Summit in Birmingham, showed almost half (49%) of HR professionals polled think innovation is important for the success of their business, 30% believe innovation is important when business is doing well and 40% think innovation is critical doing difficult periods.
Natalie Turner, founder and CEO of Entheo, said: "HR is on the precipice of moving into an innovative future and it must be innovative daily. HR needs to have a values-based approach - it wants to be innovative but day-to-day business takes priority. Innovation is critical, but there is very little investment."
Full research will be available at the end of February.
HR's innovative aspirations constrained by budget
More than a third (39%) of HR professionals see their roles as strategic in fostering innovation but only 12% receive high investment in innovation from their organisation.
