The founding members of the Anywhere Working Consortium have also pledged to educate organisations on the available technologies and resources to support the ability to work away from offices and promote alternatives to travel.
The consortium's founding members are Business in the Community (BITC), Microsoft, Nuffield, Regus and Vodafone.
The initiative is backed by the Department for Transport (DfT), Transport for London (TfL), the Trade Union Congress (TUC) and the British Chambers of Commerce (BCC).
Organisations from the energy and hospitality industries are also in talks to join the consortium, with the intention of promoting the ideals of flexible working as comprehensively as possible.
Following a planning period throughout November and December 2011, the consortium will launch an online hub of resources for organisations in January 2012, which will include training, trial technology, best practice case studies and special offers on products provided by the consortium members.
This is to be followed by a series of interactive events for employers and employees during Anywhere Working Week in February 2012. During this week the consortium will announce a series of mechanisms for measuring and benchmarking the cost, time and carbon savings achieved as a result of organisations embracing Anywhere Working.
Baker said: "In a world where communication technologies offer the means to travel around the world in an instant without travelling at all, encouraging individuals and business to think flexibly about what 'being there' means is simply the smart thing to do. The advantages are undeniable - productivity and efficiency savings, a reduced carbon footprint, employee wellbeing - and are for both companies and their workers. And they will be particularly valued during periods of severe winter weather or the 2012 Olympic Games. As a willing advocate for the virtual transport industry, I wholeheartedly support the Anywhere Working consortium."
The consortium has been formed to better inform and support organisations as to how they can make new work practices benefit them and their employees, especially in the current business climate. The members of the consortium believe that a combination of economic, environmental and social factors have elevated the issue of flexible working to becoming critical to employer profitability and employee well-being.
Gordon Frazer, MD at Microsoft UK, added: "The ideals of the Anywhere Working consortium make sense for businesses, employees and the planet. Despite the economic backdrop, many organisations still encourage their workforce to frequently travel across the country for meetings. This is often an expensive, inefficient use of time, which has adverse effects on both employees and the environment. The most productive, most competitive organisations are the ones whose employees feel most in control of their own time. These organisations make the best use of today's technology in order to become collaborative, flexible and dynamic, no matter how geographically dispersed their employees are."
TUC general secretary Brendan Barber said: "Many office workers would welcome new ways of working that cut the need to travel to work, as commuting can be the most frustrating part of the day. Smarter working must be part of the modern economy. Many employees want greater access to flexible and high quality home-working and employers should do more to provide it. More flexible working patterns can also broaden access to a wider range of jobs for those unable to travel from home. Employers, unions and government should consider how they can work together to reduce the pollution and congestion that stems from the staggering 100 million hours per week that we spend just getting to work and back."