The West London club is offering management diploma to develop its matchday staff and other frontline employees and improve the experience for visitors to Craven Cottage.
It is being piloted with 30 matchday and frontline staff who are on course to graduate ahead of the next football season and could establish a Centre for Learning at the club.
The university-accredited course will be free for staff, which includes 80% casual workers, and focuses on customer service, personal effectiveness, and management and team leadership.
The Professional Development Diploma has been devised and is being delivered by business development organisation Acua, with accreditation from its parent organisation Coventry University.
It has been tailored by Acua to reflect the core values of Fulham, synonymous with Club Chairman, Mohamed Al-Fayed, formerly the owner of Harrods, and in particular service excellence.
Acua went undercover at a home game to assess customer service standards and held a focus group with matchday staff working in areas such as catering, ticketing, retail, security and hospitality to help create the diploma.
Robert Ordever, people development director at Fulham, said: "Football clubs have traditionally shied away from investing in matchday and frontline staff because they are predominantly casual workers.
"We recognised the significant role they play as ambassadors for the club on matchdays and decided to lead the way in providing high-level training to ensure service excellence is maintained for our supporters and visitors.
"We hope that it will also give them the opportunity to gain the knowledge and the ability to progress, and bring them closer to Fulham Football Club and our core values."
The club hopes the diploma will help overcome the common challenge of retaining casual staff by rewarding their loyalty with a qualification which would normally cost around £2,000.
Alistair Mackintosh, chief executive of Fulham Football Club, added: "We are always encouraging of those within our team that are driven to develop themselves further.
"Investing in our people is something we are committed to. This initiative will benefit a number of key individuals, all of whom play a vital role in creating a matchday experience we can all be proud of."
Fulham is the first football club to be working with Acua, which has been bridging the skills gap in the UK to help drive business growth and performance since being established by Coventry University in 2008.
Michael Costello, business coach at Acua who is leading the programme, said: "The course focuses on improving standards of service excellence on matchdays, covering leadership and management principles, and is designed to help address the challenges associated with the working patterns of casual staff.
"The aim is to increase levels of engagement with those workers, helping to retain their services, along with improving their knowledge and skills, and connecting them to the club's core value of service excellence."
Simon Chadwick, director of the Centre for International Business of Sport at Coventry University, was involved in developing the programme and believes it will be a win-win for the club, its matchday staff and visitors.
He added: "It is an innovative and important development for football and sport in general, and is unique in that it will underpin and promote loyalty among casual and part-time staff who play such an important part in the matchday experience."
