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Exclusive: Online recruitment fails to take account of jobseekers' views on the process

Jobseekers' experience is ignored in the design, development and delivery of online recruitment, new research suggests.

According to a survey of 800 job applicants by talent management organisation Changeworknow, their needs are often an afterthought for recruiters in online recruitment.

More than nine out of 10 applicants would prefer to complete an online application form rather than a submit a CV and a third will spend more than 45 minutes filling in online application forms.

Nearly all the respondents (98%) think immediate feedback is important or very important, but 25% have never received immediate feedback to an online application.

But Lesley Nash, managing director of Changeworknow, said: "Online recruitment can really only be successful when the candidate is the focus of everything you do and success rests heavily on putting the candidates, their performance and their needs first.

"Candidates are already committed to the concept and process of applying for jobs online, but recruiters underestimate their commitment and capability. As a result recruiters cannot harness the true potential of online recruitment technology and engage their best people."