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Dave Ulrich video: Culture matters more than talent

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In our series of videos Dave Ulrich looks at what drives business performance and how HR can help

HR should increase its focus on culture, according to Dave Ulrich, Rensis Likert collegiate professor at Ross School of Business, University of Michigan.

“I think talent matters, but culture matters more,” he told HR magazine editor Katie Jacobs.

“The ‘war for talent’ has been a metaphor for 15 years,” he said. “We now have to have a victory through organisation. Wars are won through organisation, and you have victory by being in it together.”

In our exclusive series of videos Ulrich, who is considered the father of the business partner model and has consistently been voted one of the most influential thinkers in HR, looks at what drives business performance and how HR can help organisations succeed.

The series – kindly sponsored by MHR – will also include insights on managing multiple stakeholders, analytics, transforming HR, and speed teaching.

Watch the video series here.


Find Dave Ulrich on Twitter (@dave_ulrich) and LinkedIn.