While working for Channel 4 graduates will attend UCL (University College London) on a part time basis working towards a PhD in statistics, which will involve a blend of project-based research groups, multidisciplinary collaborations and individual research programmes. They will also receive coaching from a member of Channel 4's HR team.
The programme aims to identify graduates with the required core skills and technical training and provide them with valuable hands on experience within AT&I, Channel 4 and the UK media industry, whilst Channel 4 will benefit from fresh ideas from the industry's future trailblazers.
The Scholarship Programme will commence in September 2012. It complements the recently announced Graduate Programme, reinforcing the channel's commitment to keeping the UK Media Industry at the forefront of the global industry by nurturing the leaders of tomorrow. Channel 4's other work related initiatives include apprenticeships, internships, the Production Trainee Scheme and the Investigative Journalism Scheme.
Diane Herbert, Channel 4 director of HR said: "We are incredibly passionate about providing opportunities for people enthusiastic about a career in the media industry, regardless of their experience or background. The Scholarship Programme is just one of Channel 4's work related initiatives designed to help people into their desired career."
Gill Whitehead, Channel 4 Director of AT&I, added: "We see great potential in using big data platforms with real time and predictive analytics to support Channel 4's revenues and decision making. Applying analytics in our industry has never really been done before and as a result the necessary skills and experience are in high demand. We want to nurture and develop the next generation of talent as data becomes an increasingly valuable component of the broadcast landscape."