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Blackpool Pleasure Beach becomes the 20,000th employer to sign the Skills Pledge

Blackpool Pleasure Beach has become the 20,000th employer to sign the Skills Pledge, meaning more than seven million employees are now benefiting from new training opportunities and a culture change in the workplace, as a result of their employers' public commitment to develop the skills of staff.

By supporting organisations in identifying and addressing skills needs and prioritising training, the Skills Pledge, which is managed by the Learning and Skills Council (LSC), helps to boost workforce confidence, productivity and business success, benefiting employees and employers alike.

Employees at Blackpool's Pleasure Beach Resort join the millions of workers who have benefitted from the Skills Pledge, with the resort now fully committed to investing in the skills of its employees. 

The company already offered a huge variety of training to its 200 core staff and 800 seasonal staff, but wanted to formalise and develop its training courses by making the Skills Pledge.

Pamela Roberts, head of HR at the amusement park, said: "We have a long history as one of Britain's top tourist attractions and, while we have always been committed to training, making the Skills Pledge reinforces this. 

"It's a great way to ensure we have a fully trained team in place to provide a safe and enjoyable environment for our visitors to experience everything Pleasure Beach Resort has to offer."

And Kevin Brennan, minister for further education and skills at the Department for Business, Innovation and Skills, added: "I congratulate the Pleasure Beach Resort on its commitment to improving the skills of its workers by making the Skills Pledge. It's encouraging to see 20,000 employers making the Skills Pledge and that businesses are committed to the training of their staff.

"Investing in skills is vital for businesses to ensure they are well placed to succeed when the economy improves. The Government continues to make it easier for businesses to help their employees improve their skills as well as boosting confidence and productivity.

"It's encouraging to see the 20,000 employer barrier broken - the Skills Pledge is now helping those organisations to invest in training, increase efficiency and improve customer service. Although many organisations are affected by the current economic environment, employers clearly recognise the importance of continuing to commit resources to training and skills."

Organisations including Sainsbury's, BT, Superdrug and Phones4U have made the Skills Pledge, along with smaller firms including JK Roofing in Chingford, Safe & Sound Training in Wiltshire and Brittons Catering in Birmingham.