Data-driven marketing is a concept that has been around for some time now. By harnessing the power of customer data – from transactional to lifestyle – you can unlock nuggets of pure insight that can then be harnessed to drive even closer customer engagement. The customer gets a better service, and you gain greater loyalty and increased value from every customer.
So here’s a question: do you know more about your customers than you know about your employees? The answer is very likely to be ‘yes’. In fact, 92% of HR leaders say they struggle to get the kind of strategic insights they need from their people data.
Yet there has never been a more critical time to be able to access that data. We’ll soon have six generations in employment; from the Baby Boomers to the Millennials. As well as the generations, workers are also increasingly self-employed or part time. Just as the competition for global talent reaches boiling point you are having to manage employees who are more diverse, mobile and technologically-savvy than ever. HR is no longer about transactions – it’s about knowledge and engagement.
It’s also about data security. All that data (customer and employee) needs to be well-protected, not least as the EU’s General Data Protection Regulation has some pretty draconian penalties for compliance failure.
So how do you transform your organisation into one that has the capability to manage its workforce using data-driven insight? How can you achieve the ultimate goal of knowing your people as well as you know your customers?
Sage has identified five steps you need to take to reach the highest level of employee data knowledge. To find out more – and unlock your people power – download its new report People Science: 5 Vital Steps to Greater Workforce Visibility and discover how you can transform the way you attract, manage, engage and retain your workforce.