· Features

Good ad

Mind Candy uses space to maximum effect

Vacancy: Bookkeeper/office manager

Bookkeeper - a job title that evokes memories of people manually entering rows and rows of figures. It also provides the kind of opportunity creatives would fight over to do an award-winning one-off piece. This is probably the reason I picked this ad this month - and it's very cute.

For an 'innovative games company', presumably with small budgets, this ad oozes charm and personality. There's no real idea but it's a great use of space and it leaps off the page. The cute little Moshi Monsters (Mind Candy's latest pet game) add even more character to attract the ideal bookkeeper who would fit in with the lively culture of Mind Candy. It demonstrates how working with a small space (with an even smaller budget, probably) can make the creative juices flow freely.