Mark Rice

Would I want to work as an event organiser for the BBC?

Bland marketing hides a role that is too good to miss.

Features

Bad ad: Comic Relief

Comic Relief loses its sense of humour in advertising for staff

Features

Good ad: San Jose Convent

Carmelite nuns find salvation in YouTube

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Good ad - Turning Point

The Turning Point scores a hit with both visuals and copy

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Bad ad: Flight Centre

Flight Centre's creative falls far short of its 'unbeatable' strapline.

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Good ad

Mind Candy uses space to maximum effect

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Bad ad - Pizza Hut (now Pasta Hut)

Pizza Hut has a lot to say but seems to lack any idea of how best to say it.

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Good ad/Bad ad - Advertising can only be powerful if you get it right

Recruitment consultants beat recruitment media in convincing the customer that they really care.

Features

Up front: Good ad, Bad ad - Brands should attract - not detractfrom the message

Internal communications

UB adopts a strategy that makes good use of its brand; BA seems to be stuck in an 1980s time warp.

Features