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Yell creates group HR director role

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Yell has appointed Linda Kennedy (pictured) to the new role of group HR director.

Kennedy will lead organisational change and support the integration of Yell's global business in the UK, US, Spain and some countries in Latin America

Kennedy joins Yell from UK mobile operator Everything Everywhere, the joint venture between Orange and T Mobile; she held the role of chief change officer, reporting to the CEO and delivered the integration of the two businesses.

Previously, she was group HRD at international service company Serco, where among her responsibilities were the development of a people strategy and the implementation of a leadership and talent management framework.

Based at Yell's corporate headquarters in Reading, UK, Kennedy will report to Mike Pocock, Yell's CEO. She will be responsible for building a group-wide HR capability to support the executive group and deliver organisational change.