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World of Learning Conference: Training at Tui has to have a clear purpose

Following the merger in 2008 of Thomson and First Choice to form Tui UK and Ireland, and its change management programme the subsequent year, the company has been using learning and development to create a high-performance culture across its brands.

The holiday company has since reported, as a result of the overhaul of its learning and development function, that 84% of staff claim to be more efficient following a training course and 66% say this has a positive effect on the productivity of their team as a result.

Speaking yesterday at the World of Work Conference and Exhibition in Birmingham, Tui’s learning and development manager, Adrian Price, told delegates: "Investing in training for leaders and managers and giving them skills and confidence is the next stage of our people journey."

The company branded its learning and development provision as ‘Be Trained’ and concentrated on making it simple and accessible for staff.

Price added: "We explained our training strategy very clearly and concisely to staff to make it as simple as possible. Learning and development has to add value to the workplace. You can’t have training for training’s sake – you need a really clear purpose."

Tui created a training centre in-house, saving cost on outside training venues, and automated its booking system for training courses, which Price claims will future-proof the function in an organisation that is "constantly adapting and changing".

In order to further maximise its return on investment, the holiday company now sends questionnaires to staff, who have been on training courses, the day after their course and again after three months. Questions include whether the staff member has been able to save time and money for the company as a result of the course.

But Price warned employers: "You have to create a culture where change is going to happen and staff have to be prepared to adapt and have an enormous amount of flexibility. In Tui this is central to our training and performance management agenda."