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Only 15% of HR directors innovate in benefits

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Only 15% of HR directors consider their benefits proposition “innovative”, according to research by Edenred.

Edenred’s Annual Benefits Trends Survey also found that only 13% of HR directors say they develop tailored benefits to meet the needs of employees.

According to Edenred, there are three key drivers surrounding benefits in 2015. These are:

Attraction and retention: one in two organisations say they are under increasing pressure to attract and retain the best people.

Compliance: 60% of employers said they felt the need to comply with legislation. 

Communications: 39% of organisations say they plan to introduce more creative communications around benefits over the next year.

Edenred UK sales and marketing director Andy Philpott said: “The research shows there is a clear opportunity for HR and benefits practitioners to be bolder and more creative in the way they develop and deliver reward and benefits.

"As personalisation, technology and online communication reshape consumer behaviour, it is vital that organisations understand these trends and put them at the heart of their benefits propositions.”