The second part of the report, The Future of Work: A journey to 2022, is based on a poll of 10,000 global employees – including 2,000 from the UK – and 500 HR professionals.
It revealed that 36% of Generation Y employees are happy to share their personal data with their employer, compared to 31% across employees of all ages.
The report also suggests younger employees are more willing to be contacted outside of work hours. Almost two-thirds (64%) said they were happy for this to be the case if it contributed to secure employment, compared to a 59% for employees of all ages.
Of the 500 HR professionals surveyed, 58% say they are preparing for a technology-driven shift in workplace practices. A further 25% say they have already made changes.
PwC's HR consulting practice partner Anthony Bruce told HR magazine the younger generation are willing to share more of themselves, but expect something in return.
"People share so much of their personal information in their day-to-day life that it doesn't seem strange to them to do so at work," he said.
"But they want those analytics to be used to do things like tailor the workplace and working practices to their needs. This is similar to the way a supermarket might take your information and use it to suggest products on your next visit. That way the trade seems fair."
