The initiative offers skills training aimed at getting the unemployed back to work. Since its inception in 2012, it has offered support to 40,000 unemployed people, with plans to hold a workshop for a further 15,000 in September.
Major companies from the food and grocery sector, including Sainsbury's and Mars Chocolate UK, are to speak to children aged 13- to 17-years-old in the UK to advise them on improving employability and skills required for work.
The food and grocery industry is the largest employer in the UK, accounting for 14% of jobs. It employs 3.5 million people across 400,000 companies.
Joanne Denney-Finch, chief executive of the Institute of Grocery Distribution, which is spearheading the campaign, said the aim was to help the "millions of people still without work" in the UK.
"Currently there are 611,000 job vacancies in the UK waiting to be filled and a large potential workforce who just need the right information to help to get those jobs," she said.
"That’s exactly what our campaign is all about, and our research highlights how incredibly powerful the sector can be at inspiring young people to consider the food and grocery industry as a career path."
