There's the added benefit of keeping the finance director happy if we can make use of some key mechanisms to keep the costs down. The other factor that can be brought to bear on AE is that of employee engagement - how many of our executive management teams have got their heads round the fact that increased engagement leads to more sales and improved customer service?
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Sally Knill, senior manager in KPMG's Reward and Benefits Transformation team and Robert Bolton (pictured), partner in KPMG Management Consulting and global chairman of the firm's HR Centre of Excellence