ComRes on behalf of LondonlovesJobs.com conducted the research in July this year.
Despite common perceptions around the importance of job title, the survey also reveals that nearly half (44%) of respondents felt that job title is unimportant when hunting for their next role. Enjoyment of the job and, unsurprisingly, salary were the most important factors for job seekers with 98% and 97% of people selecting these respectively.
The survey also reveals 10% of job seekers in London believe benefits and holiday are not important factors for them when looking for a new job.
Yvonne Smyth, director at Hays, said: "There is undoubtedly concern about job security in some quarters, but there is also cause for optimism. We have seen an increase in job registrations and increased demand from clients across London for professionals with niche skills. Job seekers are looking for fulfilment across a number of criteria when considering a new position and whilst title is one of them, it is simply one of a number of factors to consider such as reward, progression, personal and professional development and organisational culture."
Katie Leaver, director as LondonlovesJobs, added: "The results are pretty stark and reveal there is still a great deal of anxiety and uncertainty amongst the workforce. In terms of the factors of importance to job seekers, the 10% that don't feel pay and benefits are important really should reconsider as these are such a key part of anyone's package at work."
LondonlovesJobs.com is focused on all sectors in the London area, with a minimum salary of £30,000.
ComRes surveyed 501 London business leaders and 501 members of the public living in London online between 25 July and 2 August 2011. A further online survey was conducted among 401 members of the public and 260 business leaders living in London and the South East between 9 August and 11 August 2011 to address two specific topics: priorities given by the mayor and threats to London's businesses and workforce.
