· 1 min read · Features

The game is afoot!


Why are generations X, Y, Z and beyond addicted to Candy Crush, Angry Birds, Clash of Clans and similar simplistic games? Why do we pay money to accelerate through games?

Most of us want to earn points, gain badges and move up levels. Most importantly, we like this to be visible to the people around us. The online and gaming industries make billions of pounds because we love to compete, achieve and enhance our status and public standing.

An interesting question is how can businesses harness these compulsions to drive efficiency, increase engagement and create customer interest. “Gamification” is the key to unlocking these powerful human instincts and benefit from them in the workplace.

Many businesses use gaming techniques in their worlds already, some know it and other are doing it by accident (a survey by IBM for the Metro newspaper found that gamification in the workplace is experienced by 23% of people in Britain). The sales chart on the wall, the abandoned call metric on a dashboard, and so on. However, most examples do not leverage the power of gamification fully. 

Read more at: HR Most Influential's website.