First Car Fleet will target organisations with less than 100 vehicles in their fleet.
MD Mark Jones said: "After 35 years in the fleet business fleet providers were still not providing the service that SMEs need."
He added: "For SMEs it often falls on the HR department to deal with the day-to-day running of fleets but we can take this responsibility away from them, leaving them time to deal with running their business."
SME-specific fleet company opens its doors
A new fleet management company has entered the market this week focussing on small-to-medium sized businesses.
