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Hard work or creativity – are we focusing on the wrong skills for the next generation of employees, asks AXA

Less than 1% of parents think creativity is a key skill for a successful working life for their children, according to a survey of parents by AXA Business Insurance. In comparison, 80% chose hard work as a crucial skill.

Less than a quarter of parents feel it is primarily their responsibility to teach their children about new things, instead passing the buck onto schools and colleges.

But speaking at the recent Youth Enterprise Live earlier this month in London, futurologist Carl Rohde said that hard work is not enough to succeed; creativity and innovation are needed too.

Rohde identified four different working layers of society in future, predicting: a rise in the number of well-paid professional and managerial jobs, a decline in the number of middle paid and skilled jobs and a rise in both the number of routine low-paid service jobs and ‘bad’ jobs that offer poor conditions, minimal rights and little security.

He said: “To be able to compete in the top layer you must add creativity and innovation to hard work. I see the world becoming flat and competition for these jobs will be truly global.”

Darrell Sansom, managing director, at AXA Business Insurance, added: “We have a history of creativity and innovation in this country and we need to make full use of that strength to give our young people and small businesses the best chance of success in the future workplace.”