The initiative from TipTopJob is being offered as an alternative to purchasing traditional job credits. It is designed to appeal to those advertisers in markets where previously the response level may have been variable.
It is hoped the model can provide advertisers with a definitive rate of return on their investment by ensuring payment on an application-only basis. TipTopJob clients will be able to purchase any number of ‘Job Application Credits' up front based on their specific requirements.
Mike Dauncey, CEO at the job board, said: "We have been looking to introduce the model for some time so we are pleased to now be able to work with those clients who may not have considered using us in the past.
"A unique factor of the service is that once the client's applications are used, the remaining applications are stored in the client's account until such time when the client buys further credits."
