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Cycle to Work Alliance and Brake urge employers to help staff cycle safely

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The Cycle to Work Alliance has teamed up with Brake, the road safety charity, to increase awareness of the role employers can play in helping their staff to cycle to work safely.

Brake's Cycle for Life seminar, sponsored by personal injury solicitors Bolt Burdon Kemp, taking place today in London, will hear from Ryan Bedford, cycling manager at BskyB, Sophie Brown, business engagement project manager at Transport for London, Julie Townsend, deputy chief executive at Brake and Steve Edgell, director of Cycle Solutions and chairman of the Cycle to Work Alliance.

Edgell will discuss how employers can set up a cycle to work scheme and provide their employees with access to high quality cycling safety equipment.

His presentation will also highlight how, by enabling employees to make savings on the cost of their bike and cycling equipment, the scheme is encouraging greater numbers of commuters to cycle to, from and at work. In offering the cycle to work scheme, businesses are able to help their staff save up to 42% on the cost of a bike. This demonstrates a clear commitment to improving the safety and health of their workforce.

Edgell said: "Cycling safety has become an increasingly prominent issue over the last few months. We, at the Cycle to Work Alliance, welcome this growing interest in addressing cycle safety."

"Providers work to ensure employers and their staff are aware that cycling safety equipment is available through the scheme. Ensuring that individuals choosing to cycle to work have the right gear is a fundamental aspect in improving cycling safety. Coupled with improved cycling infrastructure and greater driver awareness, it will encourage greater numbers of individuals onto their bikes"

Brown added: "Employers have an enormous potential to encourage their staff to lead active and healthier lifestyles. The cycle to work scheme is a positive step to achieving this. Along with our programme of free cycle stands for employers Transport for London is currently working to further support employers through the development of the Employers4Cycling website.

"This will provide businesses with the practical information, tools and guidance they need to make cycling easy and affordable for their staff."