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Cultural barriers hinder innovative practices, say HR professionals

A lack of financial investment, a corporate culture resistant to change and poor senior buy-in are the main barriers to UK companies adopting 'best practice' methods, according to a global study published today.

The research conducted by recruitment solutions firm Futurestep revealed these barriers are undermining the ability of HR to deliver on the talent demands of the business.

The study of 600 senior HR leaders found innovation to be "crucial" to growth, profitability and standout culture, but lack of investment and a 'change-averse' culture holds HR departments back from delivering.

When asked why innovative methods of recruitment should be adopted, some 42% felt it helped secure the best talent, and 33% thought it helped attract niche or hard-to-find talent.

Neil Griffiths, global practice leader at Futurestep, said: "HR recognises the value of innovation in the methods they use to attract and retain their best people, but the barriers they face in this regard are seriously undermining their ability to deliver on the talent demands of the business."

The report found employees would be more likely to take join a company that used innovative methods of interacting with them during the recruitment stage.

"We hear frequently that people are an organisations greatest asset, but business leaders need to be willing to raise the bar when it comes to not just attracting the people they need, but in ensuring performance are consistently high," Griffiths added.