Heavenly
Vacancy: Various positions
Why is this ad good? It's simple. That's all I really need to say but I have to write another 130 or so words to fill my copy count, so here goes. Since it was a big ad - a full page slot in Design Week - I suspect it was also talking to potential clients as it wasn't in the recruitment section at the back but on the inside cover. It's a great example of how any advertising should talk to potential customers as much as to potential employees.
If you go to heavenly.co.uk and visit the 'join us' area, you see the usual type of account/creative branding roles being asked for. But what they also ask for is work from the interested candidate too. Not just a CV and covering letter, but a bit of filtering to see if they're up to the jobs - from 'Could you launch a brand?' to 'Which brands inspire you?' Then, the killer question: 'Why are you heavenly?' As I said, simple but effective
- Mark Rice is co-founder and creative partner of the communications agency andsome; email mark.rice@haymarket.com
