HR Magazine - Marcus Buckingham, author and founder of The Marcus Buckingham Company

Having started his career by co-writing bestselling management book First, Break All the Rules: What the World's Greatest Managers Do Differently, Marcus Buckingham has continued to publish his insights into what makes world-class managers tick.

While the title of Marcus Buckingham’s 1999’s First, Break All the Rules may imply an iconoclastic streak, his continuing plea for managers to break with tradition has nothing to do with rebellion; instead, he argues, rules must be discarded because they stifle the originality and uniqueness that can enable all of us to achieve our best performance.

His latest book, StandOut, includes a new strengths assessment and claims to go beyond description to give people practical innovations that fit their strengths, and provide managers and leaders with quick insights into how to get the best from their staff.

Buckingham has worked with some of the world’s most prestigious companies, including Facebook, Toyota, Coca-Cola, Wells Fargo, Microsoft and Disney, and has also drawn the attention of numerous media outlets. He has appeared on US TV programmes including The Oprah Winfrey Show, Larry King Live and Good Morning America, and has been profiled in The New York Times, The Wall Street Journal, USA Today, Fortune, Fast Company and Harvard Business Review.

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Marcus Buckingam: identify your strengths