Cutting training budgets in the face of a slowing economy flies in the face of proven strategies for success, businesses have been warned.
Well trained staff are motivated, loyal and deliver quantifiable corporate value, says customer service and call centre provider Best Practice Training and Development.
"Providing staff with certified skills gives a degree of confidence in long term employability," said David Allenstein, director at Best Practice.
"A sustained and visible commitment to training is also proven to improve staff retention. This enables companies to retain the key staff required in a challenging climate to remain competitive, ensuring the high levels of consistent sales and customer service required to avoid both customer churn and price erosion," he added.
