· Features

Outside view - Anne Hinchey CEO, Wales & West Housing Association

Much of HR's work is done behind the scenes, so it is only when things go wrong its importance is recognised.

What does HR mean to you? A good human resources function is absolutely vital to our organisation. HR does most of its work behind the scenes and as a result its contribution can sometimes go unrecognised. It is only when things go wrong that you realise how important the function is. We rely on HR to ensure we have systems and procedures to recruit, develop and retain the best people. HR should also ensure we are accessible and attractive to potential staff from all walks of life and backgrounds. I fully expect our HR team to be strategic and visionary at a senior level, but I also encourage them to make sure their door is always open to any staff member in need of advice or just wanting to have a chat.

How does good HR help your bottom line? Staff are by far our greatest asset, so when we have a good, happy workforce our business is a success. The nature of our business means the majority of our staff work directly with tenants in communities. This is rewarding, but often challenging, so we must ensure employees feel supported, informed and are well trained. Good HR helps us attract the right staff and ensures we develop them to fulfil their potential. Good HR also plays an important role in assisting our executive team to develop policies and strategies that support staff.

What do you look for in a good recruit? Someone who stands out as having individuality, initiative and passion about whatever job they are recruited for. We have learned to involve all staff in shaping and driving our business forward. This means having people who are prepared to give their views even if it's about something unrelated to their own role. Our customer base also includes some people who are vulnerable, so we always look for people who have the human touch and are committed to making a difference to people in Wales. It also goes without saying that all our employees are expected to adhere to our commitment to equality and fairness.

What's the biggest cock-up you have seen? A few years ago we decided to close a regional office after consulting with staff and customers. Unfortunately in the mayhem we completely forgot to tell the cleaner who came in very early each day and so finished her work before anyone came into the office. As a result she was rarely seen by staff and no one thought to inform her until a couple of days before the closure. Fortunately she took it very well. Since then, communication with all staff is much improved. We have many employees who work on estates with no access to email or an office. It's important they receive regular information and have day-to-day contact with other staff.