The campaign raises awareness of the £1 billion youth contract, the Government's package of support offering nearly half a million opportunities to help 18-24-year-olds into work.
Minister for employment, Mark Hoban (pictured), is urging employers to take advantage of £160,000 wage incentives offered as part of the Youth Contract.
The MP for Fareham and former financial secretary, Hoban said: "My message to businesses for 2013 is simple: We've got up to £2,275 of cash sitting on the table waiting for you to take it up. So take on a young person, who's been out of work for six months, and the cash is yours.
"There really is no better time to change a young person's life and invest in the future of your business at the same time, so snap up the money before someone else beats you to it."
Hoban added: "With the extra work experience placements and apprenticeships we're also providing we will ensure young jobseekers have the skills they need to make a real contribution in the workplace. They just need to get their foot in the door so they can prove their worth to local businesses."
