Agency founder and director Caroline Kinsey says: “Duvet days are one of the most popular fringe benefits offered by PR agencies to staff, but I believe it contributes to the industry’s already tarnished image of being all about parties and boozing.”
Instead of duvet days, Kinsey is offering her staff a day’s holiday to spend on health and fitness.
Kinsey was recently crowned Britain’s Fittest Director 2007 by the <i>Daily Telegraph</i> in recognition of her efforts to instil a culture of fitness and wellbeing into her own agency.
All Cirkle employees are offered health and nutrition coaching as well as subsidised circuit classes. Staff are also halfway through the ‘Cirkle Challenge’, where employees aim to walk the equivalent of halfway round the world in the half year from 1 January to 30 June by monitoring their steps on a pedometer.
