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Business leaders disagree on HR's role in internal comms

Business leaders disagree on how well hr departments communicate – with a quarter thinking the communicate too much, and a similar amount thinking they don't communicate enough.

Nearly a quarter of business leaders (22%) stated HR departments across the UK are failing to communicate, according to research carried out by jobsite CareerBuilder. The survey, carried out amongst 194 business leaders, also found that 25% reported their HR department can, at times, over-communicate.

"HR is an important contributor to an organisation's overall success," said Tony Roy, president of CareerBuilder EMEA. "While business acumen has long been part of the HR job description, the financial hit companies took in the latest downturn has amplified the emphasis CEOs are placing in this area. They're paying closer attention to the return on investment for HR initiatives and how that return ultimately impacts the bottom line."

The findings also revealed that business leaders consider it important for their head of HR to have an MBA to better correlate HR functions and programmes with overall business performance. One-third want HR to present programmes or initiatives as a business plan. Sixteen per cent want to see the projected return on investment for each HR initiative.

Business leaders said they want to hear ideas whether it's to establish a new strategy or resolve a dilemma. When asked about the type of information they absolutely don't want to see, 61% pointed to communications that present problems without solutions. The same amount reported they don't want to see anything touchy feely information while 17% said they don't want to see anything that isn't related to cost, revenue or the bottom line.

Business leaders said they expect their HR department to be in tune with who their customers are and what they want. Thirty per cent of business leaders reported that their HR department is not knowledgeable enough about their client base.

One of the most important things HR provides to senior executives is insights into what employees are thinking and their performance level. Thirty-nine per cent of business leaders would like to see more feedback in regard to employee satisfaction and 37% want to know which employees specifically are exceeding their goals.

Agility is key for business leaders. Nearly half (49%) of business leaders reported their HR department can get too caught up in policy and process and pointed to the need for more flexibility.

The online survey of 757 business leaders in the UK, France, Germany, Italy and Sweden was conducted in a range of organisations between 17 November and 17 December 2010. Business leaders included C-level executives, directors and senior managers with recruitment responsibilities. The survey was conducted online by Shape the Future, a market research agency based near London which specialises in high speed online research. The total sample size in the UK was 194, giving a margin of error of 7.04 per cent at 95 per cent confidence. The survey was conducted strictly according to the code of conduct of the UK's Market Research Society.