Penguin Random House using Tumblr to attract young talent

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Publishing company Penguin Random House UK is using microblogging and social networking platform Tumblr to recruit entry-level marketing talent.

The organisation aims to reach the “marketeers of tomorrow” with its ‘The Scheme’ programme, shunning traditional CVs in favour of a more creative approach. It is open to everyone and will assess on potential rather than experience.

Penguin Random House group HR director, UK and international companies, Neil Morrison told HR magazine the challenge for The Scheme is engaging people who may not be actively looking for a career in publishing, and who may not have their work history online.

He said: "We needed to rethink our approach to recruitment to make sure we were visible in the spaces where those people were already. 

"We’re using Tumblr – a hub for young, creative minds – because we’re recruiting based on potential rather than experience, and working in partnership with organisations such as the Ideas Foundation to spread the word among young people."

Candidates have to answer seven questions and will then be asked to complete a creative challenge via video interviews. Penguin Random House will select four candidates to join a 13-month paid programme starting in September, where they will receive two six-month marketing placements.

Within four hours of The Scheme launching, 2,700 people had visited the Tumblr page.

Penguin Random House UK CEO Tom Weldon said: “To connect our authors with the widest audiences possible we are focused on talking more directly and meaningfully with readers in bold and exciting new ways.

“We want to find and nurture the very best creative talent to help us connect readers with the stories, ideas and writing that matters."

To find out more, visit http://www.the-scheme.co.uk/

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