The product, BeKnown, allows users to identify and connect with friends and professional contacts from multiple sources and grow their professional network, enhance their online professional identity and discover enriching career opportunities.
Darko Dejanovic, global CIO and head of product at Monster Worldwide, said: "BeKnown answers the need and challenge in the marketplace for people to build their professional networks on Facebook while keeping personal and work-related contacts and content completely separate.
"An estimated 700 million people globally live their lives through Facebook and 97% of the Fortune 500 companies turn to Monster to find talent. BeKnown now gives people and companies the ability to utilise that vast network for professional gain by tapping into the power of Monster and Facebook."
For HR departments, BeKnown opens up a vast source of potential global talent on Facebook - Facebook's estimated 700 million members span ages, income levels and ethnic groups. It creates new recruitment-focused visibility opportunities and extends job posting reach in a high-engagement environment, increases engagement opportunities with so-called passive jobseekers, as BeKnown users follow company job and network activity and activates recruiter and employee networks as referral source.
It allows Facebook users to create professional networks within an environment created by Monster without ever leaving Facebook, invite contacts from other social networks to expand their BeKnown network beyond their existing Facebook friends, keep social activity with friends and family separate from work-related activity with professional contacts, see who among their professional contacts on BeKnown is connected to a company or job opportunity they are interested in and connect professional networking to Monster's job search and browse tools and import their Monster profile to BeKnown from right within the app.
