Joanne McAdam, group director, corporate university, JCB


Joanne McAdam is a CIPD graduate who joined JCB in 1988, having progressed through the company in a variety of roles within general and senior management.

McAdam was appointed to the board as group HR director in 2009 and, in 2014, became group director of JCB’s Corporate University, which she helped to create.

McAdam has a broad experience within all aspects of HRM at both UK and international level, serving 22 plants worldwide and supporting a global workforce of over 13,000 employees. She is a patron of the NSPCC and is JCB’s NSPCC chairman. In 2013 JCB announced it had achieved its target of raising £1 million to create a specialised NSPCC service centre based in Stoke-on-Trent.

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