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New research rejects the Generation Y stereotype


Generation Y managers do not demonstrate the impatient, self-absorbed and disloyal characteristics often accorded to them, says new research unveiled yesterday by the Chartered Management Institute.

Instead, the study, published with Ordnance Survey, reveals four types of Generation Y managers (defined as those under the age of 35): overworked, frustrated careerists who are highly dedicated to work and willing to make sacrifices in the interests of their careers; happy loyal careerists who are happy in their jobs but not working long hours, instead working for the pleasure of it; lifestyle and location-focused managers who are deeply unwilling to sacrifice their personal life for work; and finally the 'not too bothered' who are less enthusiastic about their careers and ethics.

Speaking at the launch, Ordnance Survey chief executive Vanessa Lawrence said: "The 'I want it all and I want it now' myth cannot be further from the truth. Generation Y does not shy away from hard work, but it expects that hard work to pay off and is demanding ever greater support from employers. If they don't get that they will leave."